![]() ![]() “ I wanted to represent a love that is realistic. The love song was written by vocalist Dan Reynolds after getting back together and eventually re-marrying his wife after a 7-month separation a few years ago. “Follow You” was released March 12 via Polydor/KIDinaKORNER/Interscope. She has also starred in The Mick, Curb Your Enthusiasm, Finding Dory and will next be seen in HBO Max’s highly anticipated Jean Smart Comedy series, “Hacks.” Olson is best known for her role on It’s Always Sunny in Philadelphia. McElhenney is the creator, executive producer and star of the cultural phenomenon It’s Always Sunny in Philadelphia for FXX and Mythic Quest for Apple TV+ – whose highly-anticipated second season will debut on May 7, 2021. It doesn’t take long to uncover that she perhaps booked her favourite band before Imagine Dragons take to the stage for a performance of “Follow You” full of fantastical twists, romance, and… some bare chests. But if that was the case, advertisers would have left and stopped spending billions and billions years ago.Directed by Matt Eastin, McElhenney and Olson find themselves preparing for a surprise, private birthday concert planned by Olson for McElhenney featuring his favourite band. “I know nobody watches ads, quote unquote. “There’s a reason television advertising does work,” Reilly said. The Time Warner-owned company acquired video streaming company iStream Planet last year with an eye toward streaming.Īlso Read: 'Making a Murderer' Does Not Convince Nancy Grace That Steven Avery Is Innocent (Video) Reilly is trying to prepare for a future in which cable channels are less important to Turner’s overall business. A recent report by Magna Global predicted that digital ad spending would overtake television ad spending by the end of 2017. They’re not going to grow ratings so much that they could then jack up ad prices to levels that would compensate for all the revenue lost from selling fewer commercials - especially at a time when customers are ditching cable and advertisers are turning to digital. “So that does give us the ability to potentially charge more.”īut TNT and TBS are already, on the strength of syndicated reruns of shows like “Law & Order” and “The Big Bang Theory,” among the top-rated networks on cable. “One component is that as program time increases, viewing time increases, therefore the ratings increase,” Reilly said. Long-term, Turner hopes audiences will migrate to a network with better programming and less invasive advertising, and that ad buyers will migrate with them. The depth of that enthusiasm will be tested this spring at upfronts, the ad sales orgy where most television advertising is sold.Īlso Read: 'Making a Murderer': Investigation Discovery Says 'Critical Details Missing' From Netflix Series But we’re saying this is what we’re willing to do.” So far advertisers have been “pretty enthusiastic,” he said. “Look, if we as an industry don’t stand up and meet the challenge, so be it. “In the short run, do we subsidize some of this? Perhaps,” Reilly said. Turner won’t be able to sell fewer commercials without leaving money on the table. ![]() Reilly is betting that fewer, less-intrusive ads will improve the viewing experience.īut it’s a high-stakes bet. Zero clutter is a big selling point for ad-free streaming services such as Netflix, which has had subscriber levels grow while cable sheds customers at a rate that has alarmed Wall Street. “I think it’s got to be acknowledged that clutter is not good for consumers, it’s not good for networks, it’s not good for advertisers.” “They’re certainly not loving what we have now,” Reilly told TheWrap. Reilly believes viewers are hungry for that kind of change.Īlso Read: Obama Won't Pardon Steven Avery: Why the 'Making a Murderer' Petition Failed As it moves to reduce the number of ads in its original shows, it will also play with new ideas, such as three-minute commercials and integrated ad campaigns. Those extra minutes will come courtesy of shorter commercial breaks.īut parent company Turner also wants to experiment with ad structure. TNT will premiere three new dramas in 2016 that will have 8- to 10 more minutes per hour of programming time than a typical ad-supported TV drama. ![]() The TNT and TBS president announced in a Television Critics Association panel that TNT will begin experimenting with the amount of traditional adverting in its shows. Would you watch a three-minute long commercial in exchange for being force-fed fewer total minutes of commercials during an hour of television? Kevin Reilly thinks you will.
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